The PumaexclusivoenlíneaMéxicocollaboration features a new logo that is symbolic of the partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.
“For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis,over this past year the butterfly has become especially symbolic and meaningful to me” said Lipa. “The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.”
The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur”capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Fluturhas a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.